Vendors sell products to Amazon in a traditional retail/wholesale model. This means vendors manage different datasets (e.g. sell-in to Amazon) and different reporting infrastructure than sellers do. If you are new to Vendor Central data, start here:
Manufacturing View vs. Sourcing ViewUnderstanding Programs: Retail, Business, FreshRetail Analytics relaunch, August 2022Vendor Table & Field ListVendor Table Relationships1. VENDOR ANALYTICS
Vendor Profit Toolkit
Coming in Q4 2023
2. VENDOR DATA
Retail Analytics
Summary of your customer-facing business at Amazon, including sales volumes, detail page traffic, and product margin.
Retail Analytics SalesRetail Analytics InventoryRetail Analytics TrafficRetail Analytics ForecastingRetail Analytics Net PPMRetail Analytics Product CatalogMerchandising
Reports for promotional, discount, and other merchandising activity.
Vine EnrollmentsPromotion Performance SummaryPromotions Performance DetailsCoupon Performance Summary Coupon Performance ASINsSubscribe and Save SummarySubscribe and Save ASIN DetailDirect Fulfillment
Specialized reports for vendors that fulfill Amazon customer orders directly from their own warehouses.
Operational PerformancePerformance SummaryOrder Processing SummaryDefect report / Chargebacks: direct fulfillmentSell-in Operations
Your fulfillment of Amazon’s orders, including Amazon-reported defects.
Purchase OrdersShipmentsDefect report / ChargebacksInvoices
Invoices sent to Amazon by the vendor for product sales.
Invoices SummaryInvoices DetailsRemittance
Payments from Amazon to the vendor for sales invoices.
Invoice PaymentsPaid InvoicesCoOp Invoices
Invoices sent to the vendor by Amazon.
CoOp InvoicesCoOp invoice details: customer shipmentsCoOp invoice details: distributor shipmentsCoOp invoice details: distributor returnsCoOp invoice details: distributor cost variancesCoOp invoice details: coupon clip feesCoOp invoice details: coupon redemption feesDispute Management
Case details for disputed chargebacks, shortages, and deductions.
Dispute Management SummaryDispute Management Details