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Customer Help & References
Top Search Terms by ASIN

Top Search Terms by ASIN

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Table Name: brand_search_terms_by_asin

The Brand Analytics Top Search Terms table helps brand-registered vendors and sellers see their share of clicks and conversions by ASIN by search term. You provide an ASIN, and Amazon provides the top search terms where your ASIN was one of the top 3 products. It is mainly used for keyword research and competitive monitoring.

Business questions & scenarios

What is this data useful for?

  • Search trends: How are this item’s top search terms changing over time? What terms are becoming less relevant?
  • Competitive monitoring: What brands earn the most clicks on my terms? What terms do my competitors’ products rank for and how do they perform?
  • Conversion opportunities: For what term/ASIN combinations do we have high click share, but low conversion share?
  • Retail Media: What terms should we spend more money on? To promote which ASINs?

Schema & update details

UI Report path
Brand>Brand Analytics>Search Analytics>Top Search Terms
Amazon update frequency
Weekly, with up to 24-48 hour latency Monthly, with up to 24-48 hour latency
Reason update frequency
Weekly Monthly
Granularity [?]
1 row per: -_partneruuid - custom_search_asin - date - period - search_term

Historical data & change management

Time Period
WEEKLY
MONTHLY
History available from Amazon
52 weeks
12 months
Reason lookback period
1 week
1 month

We perform a historical backfill when you subscribe. ASINs may be changed once per month. Newly-added ASINs will begin receiving weekly updates.

Data dictionary: fields in this table

Table & data nuances

  • Amazon will provide data for any ASIN, not just ones registered to your brand.
  • “Search Frequency Rank” (search_frequency_rank) shows how common the search term is for all of Amazon, not a specific ASIN.
  • Unlike Search Query Performance, this data set includes relative data (rank, share) instead of actuals.
  • Amazon provides

How to query this table

The example query below will provide all available weekly data for your account.

  1. Change ‘WEEKLY’ in the where clause to ‘MONTHLY’ if needed.
  2. To filter to a particular ASIN, add a filter to the where clause, e.g. and custom__search_asin = 'B123456789’
SELECT 
    _partneruuid,
    date,
    period,
    search_term,
    search_frequency_rank,
    no1_clicked_brand,
    no2_clicked_brand,
    no3_clicked_brand,
    no1_clicked_category,
    no2_clicked_category,
    no3_clicked_category,
    no1_clicked_asin,
    no1_product_title,
    no1_click_share,
    no1_conversion_share,
    no2_clicked_asin,
    no2_product_title,
    no2_click_share,
    no2_conversion_share,
    no3_clicked_asin,
    no3_product_title,
    no3_click_share,
    no3_conversion_share
   FROM brand_search_terms_asin
	
-- change period to MONTHLY below for monthly data
	where period = 'WEEKLY'

Example query output

_partneruuid
date
period
search_term
search_frequency_rank
no1_clicked_brand
no2_clicked_brand
no3_clicked_brand
no1_clicked_category
no2_clicked_category
no3_clicked_category
no1_clicked_asin
no1_product_title
no1_click_share
no1_conversion_share
no2_clicked_asin
no2_product_title
no2_click_share
no2_conversion_share
no3_clicked_asin
no3_product_title
no3_click_share
no3_conversion_share
abcde12345
12/3/2023 0:00
WEEKLY
garden chairs
145040
Brand Z
Brand X
Brand Y
Home
B00000001
Prod Title 1
6.38
1.1
B000000011
Prod Title 11
4.14
2.2
B00000021
Product Title 31
3.45
1.1
abcde12345
2/4/2024 0:00
WEEKLY
beach buckets
23768
Brand X
Brand Y
Brand Z
Home
B00000002
Prod Title 2
19.59
5.12
B000000012
Prod Title 12
14.33
5.12
B00000022
Product Title 32
6.53
1.57
abcde12345
2/4/2024 0:00
WEEKLY
garden buckets
25185
Brand X
Brand Y
Brand Z
Home
Kitchen
B00000003
Prod Title 3
21.61
8.77
B000000013
Prod Title 13
10.73
2.63
B00000023
Product Title 33
10.26
0.88
abcde12345
1/14/2024 0:00
WEEKLY
garden beach
108492
Brand Y
Brand Z
Brand X
Home
B00000004
Prod Title 4
30.77
3.51
B000000014
Prod Title 14
7.86
0
B00000024
Product Title 34
5.35
0
abcde12345
1/14/2024 0:00
WEEKLY
the beach
190954
Brand Z
Brand X
Brand Y
Home
B00000005
Prod Title 5
22.83
18.52
B000000015
Prod Title 15
13.01
1.23
B00000025
Product Title 35
7.51
2.47
abcde12345
1/14/2024 0:00
WEEKLY
gardening on the beach
197340
Brand Z
Brand X
Brand Y
Home
Outdoors
B00000006
Prod Title 6
7.16
2.17
B000000016
Prod Title 16
4.48
2.17
B00000026
Product Title 36
2.99
2.17
abcde12345
2/4/2024 0:00
WEEKLY
beach in the garden
27133
Brand X
Brand Y
Brand Z
Home
Kitchen
Beauty
B00000007
Prod Title 7
3.72
0
B000000017
Prod Title 17
3.62
0
B00000027
Product Title 37
2.75
1.18
abcde12345
12/3/2023 0:00
WEEKLY
gardening at night
148242
Brand X
Brand Y
Brand Z
Home
B00000008
Prod Title 8
30.28
3.85
B000000018
Prod Title 18
5.99
1.92
B00000028
Product Title 38
4.4
0
abcde12345
2/4/2024 0:00
WEEKLY
sand bucket
47090
Brand Z
Brand X
Brand Y
Home
Baby
B00000009
Prod Title 9
21.68
3.38
B000000019
Prod Title 19
15.12
0
B00000029
Product Title 39
5.73
1.35
abcde12345
3/3/2024 0:00
WEEKLY
beach blanket
1956505
Brand Z
Brand X
Brand Y
Home
B00000010
Prod Title 10
25
0
B000000020
Prod Title 20
9.38
0
B00000030
Product Title 40
9.38
0
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