Both Vendors and Sellers can access Amazon’s advertising products: PPC Sponsored Advertising, Demand-Side Platform (DSP), and Brand Store for registered brands. Reason provides advertising reports in schemas similar to Amazon’s for ease of use.

• 1. ADVERTISING DATA
• Sponsored Products
• Sponsored Brands
• Brand Store
• Sponsored Display
• DSP (Demand-Side Platform)
• 2. DATA TABLE SUMMARY

Sponsored Products

SP Campaigns

SP Advertised Products

SP Search Terms

SP Search Term Impression Rank

SP Budget

SP Purchased Products

Sponsored Brands

SB Campaigns

SB Keywords

SB Targeting & Search Terms

SB Search Term Impression Rank

SB Attributed Purchases

Brand Store

Brand Store: Live Pages

Brand Store: Other Pages

Brand Store: Source

Brand Store: Tag

Sponsored Display

SD Advertised Products

SD Campaigns

SD Targeting

DSP (Demand-Side Platform)

DSP: Performance by Creative

DSP: Performance by Line Item

DSP: Performance by Order