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This documentation resource is intended to help Amazon channel managers at brands and agencies do more with their data.

Vendor 1P Data ReferencesVendor 1P Data ReferencesSeller 3P Data ReferencesSeller 3P Data ReferencesAdvertising Data ReferencesAdvertising Data ReferencesBrand AnalyticsBrand AnalyticsReason Help & ReferencesReason Help & ReferencesData DictionaryData DictionaryGlossaryGlossary

Working with Amazon Data

Bringing Reason data into other applications

  1. Getting your database credentials [Demo] [Guide]
  2. Using PGAdmin or another SQL workbench [Guide]
  3. Using our Help Center [Demo] [Guide]
  4. Using our Data Dictionary [Demo] [Guide]
  5. Using Excel [Guide]
  6. Using Power BI [Guide]
  7. Using Looker Studio [Guide]
  8. Using Tableau [Guide]

Data references

  1. Vendor - detailed table guides [Link]
  2. Vendor - data dictionary [Link]
  3. Vendor - data sources and field summary [Link]
  4. Vendor - table relationships [Link]
  5. Seller - detailed table guides [Link]
  6. Seller - data dictionary [Link]
  7. Seller - data sources and field summary [Link]
  8. Seller - table relationships [Link]

Amazon Data Concepts & Explainers

Vendor (1P)

Manufacturing View vs. Sourcing ViewManufacturing View vs. Sourcing ViewUnderstanding Programs: Retail, Business, FreshUnderstanding Programs: Retail, Business, FreshRetail Analytics relaunch, August 2022Retail Analytics relaunch, August 2022Vendor Invoice Tables - 2024 UpdatesVendor Invoice Tables - 2024 Updates

Seller (3P)

Migration Guide: Legacy transaction tables → public.transactionsMigration Guide: Legacy transaction tables → public.transactions

Vendor Analytics & Insights

Customizing your Reason data for use in BASIS

  1. How to upload and use a custom product taxonomy [Guide]
  2. How to upload and use vendor COGS [Guide]

Using the BASIS analytics platform

  1. Overview of our dashboards
    1. Core: for better weekly and monthly business reviews. [Video]
    2. Negotiation: for financial and strategic negotiation prep, AVN, QBR, JBP. [Video coming soon]
    3. Recovery: for detailed remittance and accounting operations. [Video coming soon]
  2. Catalog upload: how to upload and use custom product taxonomy [Guide]
  3. Export data to Excel or CSV from a dashboard visual [Demo] [Guide]
  4. Filters: using filters to to customize dashboards [Demo] [Guide]
  5. Focus mode: expand a graph or table to full screen [Demo] [Guide]
  6. Glossary: terms and abbreviations in our dashboards [Link]

Business strategy

  1. Investigating a weekly sales decline [Demo] [Guide]
  2. Drill into ASIN detailed performance [Demo] [Guide]

Finance and accounting

  1. The cost of your Amazon business [Demo] [Guide]
  2. How to use unit economics [Demo] [Guide]
  3. Provision for receivables tracker [Demo] [Guide]
  4. Shortage claim research [Demo] [Guide]
  5. Chargeback insights [Demo] [Guide]
  6. Coop auditing [Demo] [Guide]
  7. How to validate Net PPM for an ASIN [Demo] [Guide]

Negotiation prep and analysis

  1. Coop auditing [Demo] [Guide]
  2. How to validate PPM for an ASIN [Demo] [Guide]
  3. The cost of your Amazon business [Demo] [Guide]
  4. How to use unit economics [Demo] [Guide]
  5. Forecasting tool walkthrough [Demo] [Guide]

Operations

  1. Forecasting tool walkthrough [Demo] [Guide]
  2. Catalog/notification tool walkthrough [Demo] [Guide]
  3. Variation change detection [Demo coming soon]

Tutorials by Dashboard

BASIS Core - for better business reviews

  1. Overview of Core: for better weekly and monthly business reviews. [Video]
  2. Investigating a weekly sales decline [Demo] [Guide]
  3. Drill into ASIN detailed performance [Demo] [Guide]
  4. Forecasting tool walkthrough [Demo] [Guide]
  5. Catalog/notification tool walkthrough [Demo] [Guide]

BASIS Negotiation - strategic and financial insights

  1. Coop auditing [Demo] [Guide]
  2. How to validate PPM for an ASIN [Demo] [Guide]
  3. The cost of your Amazon business [Demo] [Guide]

BASIS Recovery - accounting and financial operations

  1. Provision for receivables tracker [Demo] [Guide]
  2. Shortage claim research [Demo] [Guide]
  3. Chargeback insights [Demo] [Guide]

Seller Core

  1. User Manual [Link]

Seller Profit Toolkit

  1. User Manual [Link]
  2. Ledger table reference [Link]

Account Management

Setting up a new Amazon account

  1. Connect to Amazon APIs [Demo] [Guide]

Using the Reason platform

  1. Inviting your team and granting permissions [Demo] [Guide]
  2. Managing Dashboard Seats [Demo] [Guide]
  3. Managing Billing and Subscription Settings [Demo] [Guide]

©️ 2026 Reason Automation Inc.