Retail Analytics relaunch, August 2022

In August 2022 Amazon re-launched their Vendor Central reporting suites globally, as:

1. “Amazon Retail Analytics” — sales, traffic, inventory, net ppm, and forecasting
2. “Amazon Brand Analytics” — search query performance and market basket analysis

The new reporting suites are available in all regions.

Global changes vs. previous reporting

1. Different values. The sales diagnostic and operations dashboards (old) and Amazon Retail Analytics dashboards (new) show different values for the same metrics, like COGS by ASIN by day. It’s not clear why. The most pronounced difference is in Net PPM, where differences are up to 500 basis points (bps) for the same ASIN on the same day. Amazon has communicated that their internal teams and systems align with the new data sources.
2. Ratio metrics are deprecated. Amazon removed nearly all ratios, percentages, and other calculated metrics from reports. In most cases they can still be calculated manually, e.g. conversion can be calculated by dividing units by glance views or sessions.
3. Category and subcategory are deprecated. They are no longer available as optional columns for sales, traffic, and inventory reports.
4. Standardized reporting periods. All reports can now be viewed using the same periods or timeframes: daily, weekly, monthly, quarterly, yearly, recurring, and trailing.
5. Amazon Retail now contains data for Fresh (F3) and Business. The ability to filter your data by programs other than Amazon Retail is still available, but must be manually activated by Amazon if the option is not already present in your Vendor Central UI.
• If Amazon activates Amazon Fresh or Amazon Business for you, note that the data for these programs will still be present in “Amazon Retail.” To get a true retail-only value, subtract your Business and Fresh metrics from Retail.
6. Different historical data availability. See the table below for what has changed by reporting period.

Changes by report

New table	Old table	Key differences
		1. Combines shipment and order data into a single report 2. Deprecated metrics: Lost buybox, ASP, Sales Rank, Free replacements 3. Rep OOS replaced by "Procurable product OOS" or ROOS, available in Retail Analytics Inventory
		1. Deprecated metrics: unique visitors, fast track %, conversion rate, conversion percentile
		1. Deprecated metrics: replenishment category 2. New metrics: PO confirm rate, receive fill rate, vendor lead time (VLT), unfilled customer orders
Retail Analytics Forecasting		1. Not clear if the combined report is orders or shipments 2. Separate reports for each confidence level (e.g. P70) make this report much easier to use
		1. Historical data now available 2. PPM values are significantly different vs. prior data set. We have observed variances up to 500 bps