Vendor Central report path
Reports > Analytics > Consumer Behavior Dashboards > Demographics > Household Income
Seller Central report path
Brands > Brand Analytics > Demographics
Table name
Vendor: brand_demographics_household_income_vc
Seller: brand_demographics_household_income
This report displays the number of customers and revenue by household income band that have purchased your products. At this time, it is not possible to drill down by ASIN or SKU. Demographics reports are currently only available in US marketplaces.
Household income bands:
- <$50,000
- $50,000 to $74,999
- $75,000 to $99,999
- $100,000 to $124,999
- $125,000 to $149,999
- $150,000 to $174,999
- $175,000 to $199,999
- $200,000 to $249,999
- $250,000 or more
Statistics
Updated: Weekly, Monthly
Period snapshot: Weekly, Monthly
How to use: This report should be filtered by
- Period (Daily, Weekly, Monthly)
Key Metrics
unique_customers unique_customers_percentage_of_total ordered_revenue ordered_revenue_percentage_of_total ordered_units ordered_units_percentage_of_total
Data Dictionary
