This table includes Sponsored Brands campaign data, by day. It's most useful for diving into your SB advertising performance by campaign placement.
Sponsored Brands tables contain unique "new to brand" variants for attributed orders, units, and revenue. This helps you understand what proportion of customers that engage with your ads are net-new customers to your brand.
Rolling Attribution Window
All advertising tables contain 1- 7- or 14 & 30-day attributions . This means that Amazon will attribute 1-30 days of units, revenue, and orders to advertising activity on the date of the record. What this means for you: your attributed data will not fully settle for 7-30 days. Said plainly, there's still time for customers who saw your ads to decide to buy your product—and have that purchase attributed to the ad. Reason Automation's daily updates include a 30-day lookback in order to capture these attribution changes. We recommend that our customers wait at least two weeks before judging the overall effectiveness of their ads.
Statistics
Updated: Daily
Backfill: 60 days
How to use: You should look at
- Campaign Type (Sponsored Products, Sponsored Brands, etc.)
- Report Type (Campaign, Targeting, etc.)
Key Metrics
14_day_new_to_brand_sales 14_day_new_to_brand_orders 14_day_new_to_brand_units total_return_on_advertising_spend_roas 14_day_conversion_rate cost_per_click_cpc
Data Dictionary
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