SD Targeting

Table name ads_sponsored_display_targeting

This table includes Sponsored Display performance data, by campaign, by targeting strategy, by day. It's most useful for diving into your Sponsored Display advertising performance by targeting methodology.

Sponsored Display tables contain unique "new to brand" variants for attributed orders, units, and revenue. This helps you understand what proportion of customers that engage with your ads are net-new customers to your brand.

Because Sponsored Display ads are not targeted at customer searches, the "targeting" shown in this table is unique. Instead of search terms, Sponsored Display campaigns are targeted at specific ASINs or product categories.

Rolling Attribution Window

All advertising tables contain 1- 7- or 14 & 30-day attributions . This means that Amazon will attribute 1-30 days of units, revenue, and orders to advertising activity on the date of the record.

What this means for you: your attributed data will not fully settle for 7-30 days. Said plainly, there's still time for customers who saw your ads to decide to buy your product—and have that purchase attributed to the ad.

Reason Automation's daily updates include a 30-day lookback in order to capture these attribution changes. We recommend that our customers wait at least two weeks before judging the overall effectiveness of their ads.

Data Dictionary

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