This table includes Sponsored Products performance data, by campaign, by targeting type and content, by day. Unlike the search terms table, the targeting table does not include the customer's actual search term. It's most useful for measuring performance of automated targeting strategies.
This table includes match type (broad, exact, phrase, and blank or "-") and the targeted term.
This table includes automated targeting data. This shows up as a blank match type ("-"), with "search term" as one of the following:
- "close-match" = your product closely matches the shopping query
- "loose-match" = your product loosely matches the shopping query
- "complements" = shown to shoppers who view items that complement yours
- "substitutes" = shown to shoppers who view items that are a substitute for yours
Rolling Attribution Window
All advertising tables contain 1- 7- or 14 & 30-day attributions . This means that Amazon will attribute 1-30 days of units, revenue, and orders to advertising activity on the date of the record.
What this means for you: your attributed data will not fully settle for 7-30 days. Said plainly, there's still time for customers who saw your ads to decide to buy your product—and have that purchase attributed to the ad.
Reason Automation's daily updates include a 30-day lookback in order to capture these attribution changes. We recommend that our customers wait at least two weeks before judging the overall effectiveness of their ads.
Statistics
Updated: Daily
Backfill: 60 days
How to use: You should look at
- Campaign Id
Data Dictionary
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