This table shows what product purchases (ASINs) were attributed to your Sponsored Display campaigns, by campaign, by day.
It’s used to understand the exact products that customers purchased after engaging with your ads (whether or not they were part of the advertised product set). In turn, this lets you connect ad-attributed product sales to your total business sales, and monitor paid vs. organic.
Rolling Attribution Window
All advertising tables contain 1- 7- or 14 & 30-day attributions . This means that Amazon will attribute 1-30 days of units, revenue, and orders to advertising activity on the date of the record.
What this means for you: your attributed data will not fully settle for 7-30 days. Said plainly, there's still time for customers who saw your ads to decide to buy your product—and have that purchase attributed to the ad.
Reason Automation's daily updates include a 30-day lookback in order to capture these attribution changes. We recommend that our customers wait at least two weeks before judging the overall effectiveness of their ads.
Statistics
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How to use: You should look at
- Campaign Name
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