This table includes Sponsored Brands (SB) campaign data, by attributed purchased product, by day. It's most useful for understanding what customers are purchasing after view a Sponsored Brands ad.
Sponsored Brands tables contain unique "new to brand" variants for attributed orders, units, and revenue. This helps you understand what proportion of customers that engage with your ads are net-new customers to your brand.
Rolling Attribution Window
All advertising tables contain 1- 7- or 14 & 30-day attributions . This means that Amazon will attribute 1-30 days of units, revenue, and orders to advertising activity on the date of the record.
What this means for you: your attributed data will not fully settle for 7-30 days. Said plainly, there's still time for customers who saw your ads to decide to buy your product—and have that purchase attributed to the ad.
Reason Automation's daily updates include a 30-day lookback in order to capture these attribution changes. We recommend that our customers wait at least two weeks before judging the overall effectiveness of their ads.
Statistics
Updated: Daily
Backfill: 60 days
How to use: You should look at
- Campaign Name
Key Metrics
14_day_total_sales 14_day_total_units 14_day_total_to_brand orders 14_day_total_to_brand_sales 14_day_total_to _brand_units
Data Dictionary
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