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SB Purchased Products
SB Purchased Products

SB Purchased Products

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Amazon Advertising report path Advertising > Campaign Manager
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Table name ads_sponsored_brands_purchased_product

This table includes Sponsored Brands (SB) campaign data, by attributed purchased product, by day. It's most useful for understanding what customers are purchasing after view a Sponsored Brands ad.

Sponsored Brands tables contain unique "new to brand" variants for attributed orders, units, and revenue. This helps you understand what proportion of customers that engage with your ads are net-new customers to your brand.

Rolling Attribution Window

All advertising tables contain 1- 7- or 14 & 30-day attributions . This means that Amazon will attribute 1-30 days of units, revenue, and orders to advertising activity on the date of the record.

What this means for you: your attributed data will not fully settle for 7-30 days. Said plainly, there's still time for customers who saw your ads to decide to buy your product—and have that purchase attributed to the ad.

Reason Automation's daily updates include a 30-day lookback in order to capture these attribution changes. We recommend that our customers wait at least two weeks before judging the overall effectiveness of their ads.

Statistics

Updated: Daily

Backfill: 60 days

How to use: You should look at

  • Campaign Name

Data Dictionary

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