This table shows brand-level ad performance data broken down by campaign and ad position by day.
It provides metrics such as placement, orders and view attributed orders to help you understand the performance of your Sponsored Display campaign. This lets you connect ad-attributed new to brand sales to your total business sales, and monitor paid traffic from Sponsored Display.
Rolling Attribution Window
All advertising tables contain 1- 7- or 14 & 30-day attributions . This means that Amazon will attribute 1-30 days of units, revenue, and orders to advertising activity on the date of the record.
What this means for you: your attributed data will not fully settle for 7-30 days. Said plainly, there's still time for customers who saw your ads to decide to buy your product—and have that purchase attributed to the ad.
Reason Automation's daily updates include a 30-day lookback in order to capture these attribution changes. We recommend that our customers wait at least two weeks before judging the overall effectiveness of their ads.
Statistics
Updated:
Backfill:
How to use: You should look at
- Campaign Name
Key Metrics
placement impressions clicks 14_day_total_units_ordered 14_day_new_to_brand_orders view_attributed_orders_new_to_brand_14d
Data Dictionary
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