This table includes Sponsored Brands impression share data by search terms. It's most useful for understanding the competitive advertising landscape for search terms you are bidding on.
Rolling Attribution Window
All sponsored brands advertising tables contain 14-day attribution. This means that Amazon will attribute 14 days of units, revenue, and orders to advertising activity on the date of the record.
What this means for you: your attributed data will not fully settle for 14 days. Said plainly, there's still time for customers who saw your ads to decide to buy your product—and have that purchase attributed to the ad.
Reason Automation's daily updates include a 14-day lookback in order to capture these attribution changes. We recommend that our customers wait at least two weeks before judging the overall effectiveness of their ads.
Statistics
Updated: Daily
Backfill: 60 days
How to use: You should look at
- Campaign Type (Sponsored Products, Sponsored Brands, etc.)
- Report Type (Campaign, Targeting, etc.)
Key Metrics
customer_search_term
search_term_impression_rank
search_term_impression_share
total_advertising_cost_of_sales_acos
total_return_on_advertising_spend_roas
Data Dictionary
