DSP: Performance by Line Item

Table name Vendor: ads_dsp_line_item_performance_vc Seller: ads_dsp_line_item_performance

This table includes data on performance of the specific ad format being used (i.e. standard display, mobile app, third party video etc) of the DSP ad campaigns.

Rolling Attribution Window

All DSP tables contain 14-day attribution. This means that Amazon will attribute 14 days of units, revenue, and orders to advertising activity on the date of the record.

What this means for you: your attributed data will not fully settle for 14 days. Said plainly, there's still time for customers who saw your ads to decide to buy your product—and have that purchase attributed to the ad.

Reason Automation's daily updates include a 14-day lookback in order to capture these attribution changes. We recommend that our customers wait at least two weeks before judging the overall effectiveness of their ads.

Data Dictionary