Seller Profit Toolkit 2026 Beta User Manual

The Seller Profit dashboard provides a full P&L view of your Amazon seller business. It covers net revenue, profit, margin, fees, advertising spend, and cost of goods — broken down by SKU, category, time period, and settlement. The dashboard is built around a set of global filters that control what data appears across all pages.

Global filters

These filters appear at the top of most pages and apply to all visuals on that page.

P&L Scenarios

Amazon's transaction data contains several distinct types of financial data that can be combined in different ways depending on what question you're trying to answer. Seller Profit 2.0 adds COGS and advertising actuals data to the mix. To simplify grouping all of this data, you can select P&L Scenarios as follows.

Which scenario should I use?

• For settlement reconciliation → Original
• For account-level P&L with gross profit → Original + COGS
• For SKU-level profitability analysis → Allocated + COGS + Ad Actuals
• For advertising efficiency analysis → any scenario that includes Ad Actuals

Ad spend metrics (TPOAS, TACoP) and the Advertising page require a scenario that includes Ad Actuals. If these columns appear blank, switch to a scenario that includes ad spend.

Key metrics

Pages

Seller Profit

The overview page. Designed for a quick read of the current period and the main drivers of change.

KPI strip (top left) shows Net Revenue, Profit, Margin, Profit Per Net Unit, and Expenses Per Net Unit for the selected period. Each metric shows MoM and YoY change. The sparkline shows the trailing trend.

Monthly Change Drivers — two tables side by side showing which SKUs had the largest positive and negative impact on profit vs. the prior month. Sorted by MoM absolute change in profit.

Yearly Change Drivers — same structure, comparing to the prior year period.

Profit and Margin chart — bar chart of profit by SKU with a margin % overlay line. Sorted by profit descending. Shows the concentration of profit across the catalog.

Profit Concentration table (bottom left of second section) — shows profit and revenue share by SKU at the selected aggregation grain, with a Profitability Filter selector. Filter options:

• All — all SKUs
• Profitable — SKUs with positive profit
• Unprofitable — SKUs with negative profit
• Driving 80% Positive Profit — the smallest set of SKUs that together account for 80% of positive profit (the Pareto set)
• Driving 80% Negative Profit — the SKUs driving 80% of losses

Profit Per Unit treemap — visualises profit per net unit by SKU. Tile size = revenue share. Useful for spotting high-margin outliers.

Profit on Advertising table — shows Revenue, Profit, Margin, Ad Spend, TPOAS, TACoP by SKU. Ad columns populate only when a scenario including Ad Actuals is selected.

Profit YoY

Year-on-year P&L analysis. Same KPI strip and filter set as the overview page.

Net Revenue & Margin table — SKUs ranked by revenue, with YoY absolute change, YoY %, CTC YoY (margin contribution to change), current margin, and YoY margin change.

Profit table — SKUs ranked by profit, with YoY absolute change, YoY %, CTC YoY, profit per net unit, and YoY per unit change.

P&L table (right side) — full P&L hierarchy expandable by category → transaction label → line item. Columns: Profit, YoY Abs, YoY %, CTC YoY. Expand any category row to see the underlying line items driving the change.

Profit MoM

Month-on-month P&L analysis. Identical structure to Profit YoY but all comparisons are vs. the prior month. The P&L table on the right shows MoM Abs, MoM %, CTC MoM alongside YoY columns for reference.

Benchmarks

Diagnostic page for comparing a SKU's per-unit P&L to category and account averages. Designed for identifying outliers and opportunities.

SKU selector table (top left) — select a SKU to activate the benchmark visuals. Shows SKU, Category, Profit, % of Total, CTC YoY, Per Net Unit, and YoY Abs. Click a row to select it.

Expenses Per Net Unit vs Benchmarks chart — time series comparing the selected SKU's expenses per net unit (dark line) against three benchmarks:

• Category Avg — average across all SKUs in the same category
• Best in Category — the lowest-expense SKU in the category
• Account Avg — average across all SKUs in the account

P&L Benchmarks table (bottom left) — per-unit P&L for the selected SKU by category (Sales, Refunds, Expenses, Allocated), with Category Avg, Delta, Category Best, Delta, and Account Avg columns. Shows where the SKU is above or below benchmark at each P&L line.

P&L Opportunities table (bottom right) — same data structured as a flat list of P&L line items, sorted by the delta to category average or best. Useful for identifying which specific cost lines are the biggest drag relative to peers.

Categories and subcategories in the SKU selector are populated from your uploaded product catalog. SKUs without catalog data will show blank category values.

Advertising

Ad efficiency analysis page. Requires a P&L Scenario that includes Ad Actuals — if Ad Spend shows as Blank, switch the scenario.

Profit, Ad Spend and TACoP chart — time series showing profit, ad spend, and TACoP trend over time for the selected period context.

KPI strip — Net Revenue, Profit, Ad Spend, and TACoP for the selected period with MoM changes.

Profit on Advertising table — SKU-level view of Revenue, Profit, Margin, Ad Spend, TPOAS, TACoP, and MoM changes. Use this to identify SKUs where ad spend is high relative to profit, or where profitable SKUs have low ad coverage.

P&L table (right side) — full P&L breakdown with MoM and YoY columns, same as the MoM page. Useful for seeing the advertising expense line in the context of the full P&L.

Settlement

Settlement-level P&L reconciliation. Use this page to reconcile dashboard figures to Amazon's settlement statements.

Settlement selector (left) — list of all settlements with Settlement ID, Account Type (Standard Orders / Invoiced Orders), Start Date, End Date, and Amount. Select a settlement to load its P&L on the right. Units Sold, Returned, and Net are shown at the bottom.

Settlement P&L (right) — full P&L for the selected settlement, showing Amount, Per Net Unit, and Per Sold Unit for each category and line item. Transfers (fund transfers) are included here since this is a cash reconciliation view.

The Settlement page uses the Standard/Original transaction rows only. COGS and Ad Actuals are not included regardless of the P&L Scenario selection, as these are not part of the settlement statement.

Custom Table

A flexible, configurable data table for ad-hoc analysis and data export.

Date Grain — controls the time dimension of the table. Options: Monthly, Quarterly, Yearly, No Date (removes the date dimension entirely, collapsing all periods into a single row per SKU/aggregation).

Filter/Selector (left column) — click any SKU (or item at the selected aggregation grain) to filter the main table to that item. Acts as a cross-filter selector.

Main table — shows the selected aggregation grain × date grain with columns: Amount, YoY Abs, YoY %, % of Income (revenue share), Net Margin YoY Abs, Amount Per Net Unit, Amount Per Net Unit YoY Abs, Per Sold Unit, Per Sold Unit YoY Abs. All columns respond to the P&L Scenario, Account Type, and Currency filters.

Use this page when you need to export a specific cut of data, compare across periods at a custom grain, or investigate a metric not surfaced on other pages.

Profit FAQ

Explains the P&L scenario model — what each scenario includes and when to use it. See the P&L Scenarios section above for the same information.