Seller Setup Instructions

Time required: 10-15 minutes. Last updated: 2023-10-31

This page is for new Reason Automation customers to set up their first vendor data connection. You will create a new Seller Central user and authorize API access through our customer portal. Need help? Please email support@reasonautomation.com for assistance.

A. Create an account in the Reason Automation portal

1. Go to https://app.reasonautomation.com/

This is the homepage for the Reason Automation client portal. We recommend bookmarking the page so you can return to it easily.

2. Click the “Sign Up” link to begin the setup process

3. Create your account by entering an email address and password, OR using an existing Google or Microsoft account.

Enter your email address and desired password in this window, OR use the Google or Microsoft buttons below to use your existing Google Workspace or Microsoft 365 account.

B. Create a Seller Central user

Please note: this process must be completed by an admin for your Seller account.

1. As an administrator, create a new Seller Central user.

Have your Seller Central admin create a new user. The email address for this user should follow the syntax:

client-[brandname]-[marketplace]@reasonautomation.com

For example, if your brand name is "Brand X" and you are setting up a US account, then please invite this email address:

client-brandx-us@reasonautomation.com

Seller Central will send an invitation to our system.

2. Wait for Reason to activate the account, then set permissions.

Reason Automation will accept the invitation and activate the new account, then notify you via email. Once the new account has been activated, please have an Admin grant the following permissions for the new account so our systems can access Seller Central reports on your behalf.

3. If needed: Brand Analytics permissions troubleshooting

If you have trouble granting Brand Analytics permissions, please refer to this guide.

C. Authorize API access

In order to authorize seller accounts for SP-API, your authorizing user must have the following Global Account permissions:

• View & Edit Manage Service Request
• View & Edit Manage Authorized Partners

If your user does not have these permissions, a Super Admin for the seller account must provision them. A Super Admin is someone who has the ability to manage user permissions at Global Account level. A Super Admin can do so with the following instructions:

How to Provision Seller Central Permissions

1. Log in to the Reason Automation client portal.

If you have not yet created an account, please follow these instructions:

Create a Reason Automation portal account

2. Connect your Amazon account.

In the portal, click on “Connect New Account” on the homepage or in the left navigation under “Manage Your Data.”

• Please identify the account by giving it a name in the “Brand Name” field.
• Choose Seller Central from the “Account Type” dropdown.
• Choose a marketplace (e.g. US). If you are connecting multiple marketplaces, you must authorize each marketplace one at a time.
• Click “Continue.”

• Please double-check the Brand Name, Account Type, and Marketplace, then click “Authorize.”
• An Amazon login will open in a new window. To authorize Reason Automation, please log in as a Super Admin, or an account with the following Global permissions:
• View & Edit Manage Service Request
• View & Edit Manage Authorized Partners

• After logging in, you will be asked to authorize the “Reason Automation VC-SC Data Pipeline.” Please check the box and click “Confirm.”

D. If needed: authorize Advertising API access

If you are requesting advertising data, please complete this additional step.

E. That’s it!

We will automatically set up your database over the next 7-10 business days. When setup is complete, you will receive:

• Your database credentials
• Instructions for connecting your database to common software
• Data dictionary, entity relationship diagrams, and other resources

On this page

• Seller Setup Instructions
• A. Create an account in the Reason Automation portal
• 1. Go to https://app.reasonautomation.com/
• 2. Click the “Sign Up” link to begin the setup process
• 3. Create your account by entering an email address and password, OR using an existing Google or Microsoft account.
• B. Create a Seller Central user
• 1. As an administrator, create a new Seller Central user.
• 2. Wait for Reason to activate the account, then set permissions.
• 3. If needed: Brand Analytics permissions troubleshooting
• C. Authorize API access
• 1. Log in to the Reason Automation client portal.
• 2. Connect your Amazon account.
• D. If needed: authorize Advertising API access
• E. That’s it!