Seller Central report path
Brands > Brand Analytics > Search Catalog Performance
Table name
Seller: brand_search_catalog_performance
Brand Catalog Performance shows how customers interact with your Brand's products throughout the search shopping journey. It includes search engagement metrics such as impressions, clicks, cart adds, and purchases to better understand your sales funnel.
Currently available for Sellers who are brand registered.
Statistics
Updated: Weekly, Monthly
Backfill: 1 year
How to use: This report should be filtered by
- Period: Weekly, Monthly
- snapshot_date
- asin or category
Key Metrics
total_impressions
total_clicks
clicks_click_rate
total_cart_adds
total_purchases
total_sales
conversion_rate
Data Dictionary
